Cold Approach and Business Parallels

I was hanging out with a wing/friend of mine, discussing everything under the sun as we usually do. He mentioned that he had a wing who, while a good person, was a number of years into his cold approach journey yet was not where he wanted to be. If I could count the amount of times I've said that about my journey! All day every day, I would say "I'm still not where I want to be, even though I've done all of this work and put all of this time in...". For years, I felt like I deserved the results I wanted based on sheer work load alone. Unfortunately, this is a dangerous mentality to feed into. Let's look at why. Cold approach is an activity that, in my opinion, extremely parallel to starting and building a business. Business is a system of systems, a process of processes. To go from no profit at all to outstanding profit takes a healthy (though not perfect) understanding of sales, marketing, upselling, staff building, accounting, and so on. If a business is lacking strength in any of the vital systems, it feels the effect in its' pocketbook. Businesses do not make profit by just existing. Actually, keeping a business alive requires the burn of resources; whether or not the business is profitable is a totally different story. This means that you ONLY get rewarded in business after doing ENOUGH OF THE RIGHT THINGS.

Many of us are familiar with this phenomenon: show up to work, punch in, stay on the time clock the entire day (whether you're working hard or not), and automatically collect a paycheck at the end of the 2 week period. It is an absolute truth that for many workers, this is the reality of their careers/jobs. However, it is that mentality which is antithetical to excellence in business and cold approach. As we discussed, you only make money doing enough of the right things as a business owner. There is no automatic payment for just showing up. The same thing is true in cold approach. Cold approach is a process of smaller processes put together; it requires trial and error to understand by heart. The only time you will have girls in your life is when you've made enough of the right moves to facilitate that. Otherwise, you're left with the memory, the experience of what you've done right and should repeat, and what you've done wrong and need to change.

You aren't rewarded with girls in your life just because you've been around for X amount of years. You must constantly be experimenting, updating your game, "upskilling", constantly paying attention to what you're doing in field. Expect no automatic results. If automatic, easy results is your thing, I invite you to try social circle and online apps. Quality control is more of an issue there because you can't control which girls like you, but it would certainly be a less labor-intensive way of doing things. It just comes down to what you truly want. If you want quick and painless, those two are your best bet. If you are a self-starter with a resilience and positivity that shines through any situation, willing to learn, adapt, and be coachable, desirous of specific types of girls in your life and ready to make the exact effort necessary, then you're in the right place.

PS: If you want to develop this mindset, yet need help doing so, feel free to comment and/or reach out. My team and I would love to see if we're a potential fit to work together and get those goals accomplished.